Top 10 Steps to Becoming a Better Content Marketer in 2020

You have a blog and it’s loaded down with great information, awesome tips, and incredible insights. The issue? No one reads it… What is the point of having a blog if no one reads it? The solution to this is driving more traffic to your website, which comes from becoming a better content marketer.

Here is the TRUTH.

If you don’t have money to invest in paid ads, your blog will never get noticed and you will never get your message or product out there.

Before we continue…

Today is a special day for the EliteAffiliateHacks community.


This article has been Contributed by Melissa Glidden from and Tony Omary here at Elite Affiliate Hacks.

Enjoy the article, comment and share with your tribe.

Who is a content marketer?

First thing’s first…

A content marketer plans and creates the content to put on your site and then shares it with the world.

This person is responsible for turning people who visit your site into customers and recurring visitors. The goal of a content marketer’s efforts is to increase conversions, drive sales, and business growth.

After creating content you’ll need a tool like Optin Monster to capture Leads or a landing page Builder to have a conversion-based website.

Remember, it costs money to run your business. So you don’t have to fear to sell. Provide value first and people will be happily buying from you from time to time.

How to Become a Better Content Marketer
So, what can you do to become a better content marketer? Read on for the top 10 steps.

1. Create a method for tracking new ideas.

Becoming a better content marketer -new IdeasYou must always be thinking about content: when you wake up, before you go to bed, during lunch. There are so many spaces a content marketer must consider in his or her strategy: social media, local media, web content now cover. Social media. Local media. The website. It’s a lot to handle.

As a result, it is important to think of the best method that helps you generate and brainstorm the best ideas.

Every time you have a new idea, make a note of it. Then, schedule time every day to turn the notes into something tangible. Take a picture for Instagram or create a pin for Pinterest. It doesn’t have to be huge, but make it a goal to create something that adds new content to your brand every day.

2. What’s old is new again.

Dust off old content and recreate it to look brand new. For example, an old Facebook post can become a longer blog post. You can turn a blog post into an infographic for Pinterest.

You can turn your best articles into videos and get more traffic to your site without thinking of a new content idea.

Current events can make an older blog post relevant again. Rewrite it with a twist. There’s no shame in using or repurposing old content to create new content.

3. Quality over quantity.

We just pointed out that coming up with as many content ideas as possible, and creating content every day is important. With that being said, it’s also important to remember the quality of quantity. Your audience is smart.

This Blog as only 73 posts has been around for 4 years.Posts Produced

It has been generating its own traffic and income without me having to publish consistently.

That’s incredible. Right?

Your audience is smart.

Most of them can tell when you didn’t really put any thought into what you shared or published. Therefore, make sure what you publish is on brand, on target, on message and relevant, or don’t publish it at all.

4. Make an editorial calendar.

Once you’re loaded down with content, don’t publish it all in one rush. You run the risk of overwhelming your customers.

Instead, create an editorial calendar. It will help you track what you’re posting and when, and on which platform.

An editorial calendar also helps you organize your content as well as provide a big-picture view of the content you have in your inventory. As a result, you will be able to see if you are focusing too heavily on one topic and not enough of another.

It will also show you how often you are posting on a particular social media channel.

For example, maybe you posted a lot on Facebook, but you haven’t tweeted in three days.

In short, it will help you better manage your content and make sure you’re getting the most out of each and every post.

5. Build a content distribution plan.


Content Distribution Plan
Content Distribution Plan

I mean actually write one down and follow it. A content distribution plan will help make sure your social media and blog posts get in front of the right people. It can make sure you have a cross promotion. In other words, that weekly email you send to your customers is also tweeted out and shared on Facebook.


In addition, you can also republish your post on medium or share it on Quora while answering questions.

That can bring tonnes of traffic back to your website.

6. Stop talking and listen.


Becoming abetter content maketer -Listen

The point of content marketing is your customers.


So, it’s really hard to be good at your job if you don’t take the time to listen to your customers. Take note if a customer posts a comment on Facebook.

Tweet back if he tweets or mentions you on Twitter.

Reply all comment on YouTube.

Socialize on Instagram

Answer all comments on your blog posts. In other words, listen to your customers and respond directly.

You can even take it to the next level and allow customers to talk directly to you on email. This will make them trust you more and your brand because they are sure that there are talking to a real human being and not a bot.

Pro tip: Use a tool like SurveyMonkey to Conduct surveys and give customers an opportunity to share their opinions and ideas.

7. Don’t be afraid.


Fear in content marketing
Face your fears

Face your Fears.


Try new things.

Take a shot every now and then.

Some posts are naturally going to be more popular and generate more response than others.

You might even find an idea or create a piece of content that goes viral! The point here is: Don’t be afraid. Don’t skip a piece of content or avoid publishing it just because you’re afraid.

Using Buzzsumo, you can get the most shared content, make it better, then publish it on your website and get that traffic to your site.

On YouTube, you can do the same by finding the most viewed video on your niche, then make a better and longer video then publish it on your channel.

Remember, if you don’t create content, you have zero chance of going viral.

Step out and start creating content today.

8. Immerse yourself in content marketing.

Some companies are great at content marketing; others, not so much.

Follow the ones that do it right. Watch them and take note of the things you like and the things you don’t.

Learning from others will help make you better at content marketing.

You don’t have to make the mistakes that they made. Learn from their mistakes.

9. Look at the data.


Looking at the data in content marketing

Take the time to look at the content that you publish and pay attention to response rates. Are people actually reading your posts?


Do you see more “shares” with posts that have visuals or a video? Maybe your podcast gets more listens when you talk about your latest vacation.

Look at the data to figure out what people are connecting to, how they are resonating with your content, and then do more of it.

I figured out that list post gets more shares and engagement in overall than infographics and “how to” articles.

See what is working best for you then follow that path.

10. Outsource.


Outsourcing in cotent marketing

I understand.


You are a one Man Gang.

There is nothing wrong doing all the things all by yourself.

You may be starting out and therefore not have enough capital to pay a team to help you do some tasks.

There are so many solopreneurs who manage to do all the things by themselves.

Creating a blog topic, outlining it and then handing it off to someone else to write is perfectly acceptable.

Telling someone else to manage the whole blog probably isn’t. Remember that you need to main total control of your brand, but that doesn’t mean you have to be the only one working on it. Use your best judgment here.


Content marketing is tough. You have to be “on” all the time. You must be constantly thinking and rethinking, and looking at things “out of the box” and from new, fresh angles.

The key is getting organized and then finding a consistent method of creating content, sharing it and learning how it impacts your readers. If you can do that, you can be better than many of the content marketers out there today!

Tell me, which tactic are you going to follow first o be a Better Content Marketer? Will you start outsourcing or have a content distribution plan? Share your thoughts in the comment section.

To a better Content Marketer.
Tony Omary Signature

Email MarketingIn Case You Missed Them:

  • Todd Matthews says:

    In both of my blogs, I’ve been going the quality versus quantity route. One of my blogs will eventually slow down to a standstill due to the niche, which is more historical than anything else. My other blog sells my own products and only makes money through it and ads.

    I didn’t learn this all at once; it took a while and once upon a time I thought I had to post every day, sometimes twice a day, which I became totally bogged down and eventually, I ran out of ideas. Not just that, after seeing excellent traffic for a time my readership also tanked. 

    These days, I think of the article topic, headline, sub-titles, length, imagery, and keywords before I even attempt to create a new article. Readers are very smart and if they sense you didn’t put enough time or effort into the work, a readership will leave you really fast. 

    • Tony Omary says:

      I agree with you Todd.

      Long are the days when one could use Black Hat SEO tactics and get tonnes of traffic.

      The main focus now is User Experience Optimization.

      If people click the back button a few seconds after landing to your page, it gives Google a bad Signal.

  • Chris says:

    Thanks for this, a great article that has taught me several new angles to take on with my content marketing. 

    One question I frequently ask, and end up with unstable answers, is how long each article should be if you want a realistic chance of ranking it?

    What is the ideal word count in your view/opinion?

    • Tony Omary says:

      It depends with the competition of the keyword.

      Long form content tend to rank better for several keywords.

      I Aim for 1,200 words in short form article. My longest article so far is over 8,300 words and the shortest is around 400 words though they both rank for the targeted keyword.

      I recommend you do both.

  • ajibola40 says:

    Thanks for all this 10 steps on how to become a better content marketer.i must say there are many actions to take and plan to execute before becoming a better content marketer.following all this steps to achieve a better and good result  is not going to be easy but it is a must to do. I have read Every of this and I have note it down for reference purpose. Thanks

    • Tony Omary says:

      Thanks for reading.

      Make sure you Subscribe to get Exclusive Content straight to your inbox

  • phranell86 says:

    This article is so timely and well written. I remember when I first started blogging, I created three blogger blogs and added some contents. Every time I published a new post, I shared it with my facebook contacts. The problem was, No one was reading them. It bring me to tears every time I checked to see if there was some comments and it happens to be zero. Needless to say, I abandoned them after a few months. It all boils down to having a faulty strategy. I had no Content Distribution Plan. What I basically did was share them on facebook and pray and hope someone will read them, comment and share them – but it didn’t happen.I am working on a new blog currently. Now I know I have to drive traffic to my site through twitter, quora and a host of other social media platforms. Hey! thanks for reminding me about buzzsumo. I once wrote a short article for a client who intended to share it on the platform. I should take a deeper look at the site again and see how I can leverage it to drive more traffic and increase my conversion rate. Please keep publishing great articles like this.

    • Tony Omary says:

      Glad that you are taking action on the actionable tips shared herein.

      You need to create proven content that people would love reading. Don’t try to reinvent!

      Keep coming for more tips from the Elites!

  • Vesna says:

    Thank you for writing this article. This is great information and I will definitely use tips that you provided such as writing down new ideas,staying connected through different medias daily, etc. breaking it down to 10 steps of how to become  a Better Content Marketer is great. with a simple explanation of what needs to be done in order to become successful. 

    • Tony Omary says:

      Hey Vesna,

      Content distribution is very important.

      Don’t write and pray that someone will come and read your article.

      You need to promote your awesome content to different channels.

  • Maria Lapointe says:

    Great content here Tony, thanks for sharing it. I am still not 100% comfortable with the idea of paying ads… but I guess I’ll have to give it a try. Just like starting in this business, I was not comfortable with paying at all but at the end, paying brought me results because I learned a lot of things. Creating good content, key #1! You said it right.

    • Tony Omary says:

      Thanks for stopping by Maria

      Let me know if you need a hand along the journey.

  • tunde33 says:

    when you have the very best of any products u become a very good contents manager and the more your products looks unique,other products cannot match yours in term of compectition and productivity.AND moreso you should not be afraid to take risk, without risk you cannot win and bevmore pro-active

  • Kenechi says:

    Thanks for this article. You just boosted my morale and confidence . I have been afraid of writing content. Atimes I get confused and not knowing where to even start. Having gone through your article, I am going to create a method for tracking new ideas. I will always be positive to my inspirations and Ideas and even create meaning out of little things and put it down into writing. 

    I am going to ensure that each of my content is of standard and of good quality and not just quantity. When I create quality contents my visitors and customers will always trust me and have confidence in every of my posts. Thank you for such an informative article.

    • Tony Omary says:

      Awesome Kenechi,

      I’m happy that my article inspired you and boosted your confidence to create better content.

      When you master and trust the process, you will definitely see results that you may no have imagined.

  • >
    Scroll to Top