Fail-Proof eCommerce conversion rate optimization hacks in 2024 to help you make more money with the same traffic. You can also apply my affiliate marketing hacks to boost sales even further.
With a dozen Shopify Stores and other E-commerce stores created in a calendar, it is really hard to stand out since there are already major brands like Amazon that are there to stay.
The good news is that the number of shoppers online is increasing every day.
So, that means that the e-commerce niche is not even close to saturation.
Assuming that you have the traffic, you may be missing so many sales and leaving a lot of money on the table.
If you want to increase conversions on your E-commerce store, this article will cover everything you need to know about exploding your sales with your current traffic!
Keep Readingโฆ
This article has been contributed byย Josh Wardiniย fromย https://websitebuilder.org/. It is packed actionable insights that will not only increase your ecommmerce sales online with just a few tweaks but also establish yourself as a brand with repititive customers and clients. Enjoy!
Boosting your e-commerce websiteโs conversion rate doesnโt have to be rocket science.
More often than not, a few simple changes to your websiteโs layout can make a gigantic difference and result in a substantial increase in conversions.
If youโre not seeing the sales or signups you were expecting with your website, thereโs no need to call the experts in yet.
E-commerce Statistics and Facts
- Amazon Statistics and Facts
- Amazon is the Most Popular Shopping App in the US
- Customers Trust Amazon: โAmazon has earned our trust by delivering the products we want, on time, intact, in the same branded brown boxesโconsistently.โ
- Amazon recommends your products:ย Over 35%ย of revenue from Amazon comes from cross-selling
- 9 out of 10 consumers price check a product on Amazon. (source)
- Amazon sells more than 12 million products. (source)
- Ninety-five million people have Amazon Prime memberships in the US. (source)
- $1.4K is the average spent by Amazon Prime members each year. (source)
- FBA gives sellers a 30-50% increase in sales. (source)
- More than 50% of all Amazon sales come from third-party sellers. (source)
- Amazon dominates US e-commerce
The Best eCommerce Conversion-Rate Optimization Hacks
1. Is Your Logo in the Right Place?
Placing your logo in the correct place on yourย e-commerceย website is critical, especially if theย brand is already well known.
If your logo is currently centred or placed on the right of your website header, you might be missing an opportunity to increase your conversion rate.
Companies likeย Comscore increased their conversion by almost 70% by moving the logo to the left side of the homepage. (We have done the same here)
If youโre the owner of a new company, using the correct alignment for your business logo willย create brand awareness and ensure that itโs the first thing your potential customers seeย every time they visit your website.
2. Is Your Homepage Too Cluttered?
Itโs easy to get overtaken with excitement when creating anย e-commerceย website for a newย idea or business.
Thereโs so much information we want to convey to our customers, itโsย sometimes difficult to decide which parts are the most important.

Always remember: for most customers, your homepage is the start of their journey with yourย company.
A homepage cluttered with too much information will scare them away, but aย simple one will persuade them to continue that journey to other pages on your website.
When creating your homepage, always keep the wise words of Antoine de Saint-Exupery inย mind: โPerfection is achieved, not when there is nothing more to add, but when there isย nothing left to take away.โ
So, you managed to get some people to the homepage of your website, or your Shopifyย store, and they want to find out more about your company and your products.
Do these potential customers know how to find what theyโre looking for on your website?
As with your homepage, simplicity is extremely important when it comes to website
navigation.
Less is always more, but it doesnโt stop there.
There are 3 things to keep in mindย when creating navigation menus for your website:
โ Avoid drop-down menus. They might be confusing to your websiteโs visitors and
search engines donโt like them at all.
โ Make sure you donโt have more than seven items on your menu. It will make your
homepage look less cluttered and it will do wonders for your siteโs SEO.
โ Make sure your navigation menu is mobile-friendly. To test this, you can open your
website on your mobile device. Instead of your menu, you should see the hamburger
icon (three lines) which, when tapped on, will open the navigation menu.
4. Are Your Landing Pages Short Enough?

Most conversions wonโt happen on your homepage, but rather on your landing pages.
The great thing about landing pages is that visitors to these pages are already in your target market, having been sent there by specific ads.
To ensure that you convert your landing page visitors to customers, always keep them as short as possible.
DesignBoost achieved a 13% increase in conversions on its landing pages by compressing them.
Related: The Best Landing Page Builders
Although a relationship between your e-commerce website and your companyโs social platform accounts is critical, itโs important to see to it that the relationship is a healthy one.
This means using fewer social share buttons.
Having social share buttons on pages such as blogs makes sense, but having them under every product on your website can be off-putting to customers.
You will see a significant increase in conversions, just by reducing these buttons.
6. Is Your Website Responsive?
Mobile websites are stripped-down versions of regular websites, adapted for smaller screens and touchscreen navigation.
A substantial part of your customer base will navigate to your website using mobile devices, which is why having a mobile-friendly version of your website is crucial.
Tools Likeย BuilderAllย can be used to create fully customizable, mobile-friendly stunning websites within a few clicks and without having to hire a developer.
The good news is that if you manage to keep your homepage uncluttered and simple onย your regular website, that same page can be used on your mobile version.
Walmart saw a whopping 20% increase in conversions after optimizing its website for mobileย users.
Read: The Best Website Builders
7. Where do you Display Promo Codes?
When you are running promotions, make sure you display the promo codes directly on yourย homepage.
Yes, homepage space is a precious commodity, but make sure you leave aย space for banner ads specifically for promotions on certain products.
8. Do you Display trust Seals on Your Website?
A security trust seal is like music in a supermarket.
Customers donโt miss it until itโs not there.
Trust seals might seem like a small thing, but you could be losing security-conscious customers by not displaying them on your web pages.
Seeing the trusted by Clickbank seal at the top of this page you are reading right now?
It increases trust and credibility to make easy buyer decisions.
9. Should you display a video on your Homepage?
Yes, you should! Making a video the centrepiece of your homepage will do wonders for your conversion rate.
Just remember to keep the rest of your homepage simple and as easy onย the eyes as possible.
It is not only applied to e-commerce but to anyone selling online services, information products, or courses.

ClickFunnels uses a highly engaging attention-grabbing actionable video to grab your attention forcefully and convince you to buy their product which in turn increases the conversion of their amazing product as they further tease you with a FREE trial.
Vidyard, an online video platform for businesses, increased its conversions by a staggeringย 100% by adding a video to the homepage.
10. Are your Buttons BIG Enough?
When it comes to buttons on yourย e-commerceย website, size does matter. Itโs simple: biggerย buttons = more conversions.
11. How do you Display your Products?
The images you use to display your products to your customers might be making a biggerย impact on your conversion rate than you think.
Well,-known companies have seen huge increases in conversion by using large, high-definition, and high-quality product images.
Just make sure that the images you use are optimally compressed because a page thatย takes too long to load can prove detrimental to your conversation rate.
Itโs important to findย the correct balance between picture quality and page size.
12. Do your Customers Know which Products are on Sale?
Ensure that products on sale stand out from the rest of your merchandise.
You donโt have to display them on your homepage, but you can make them more visible to your customers by changing text or background colours.
Small changes like these can make a world ofย difference.

Related: Best recurring affiliate programs for lifetime commissions
13. Do you Use Personalised Pictures on your Website?

People connect with people, not businesses.
Thatโs why if youโre not displaying photos ofย yourself or your colleagues on your website, you might be missing out.
Display photos next to your contact information on your website to remind your customersย that they arenโt dealing with a cold corporate entity, but with real people.
14. What Color is Your Call-to-action Button?
Because the colour red is normally used to convey feelings of alarm and danger, it is often a neglected tool when it comes to e-commerce websites.
We tend to go with more neutral or tranquil colours like greens and blues when creating call-to-action buttons, but contrary to popular belief this is not the best practice.
By changing the colour of your websiteโs buttons to read, itโs proven that you can increase your conversions by up to 34%.
15. Where is your call to action?
Always make sure your call-to-action is placed above the fold (this means customers canย see it without having to scroll down) and on the right side of your page.
This can lead to aย 36% increase in conversion rates.
16. Does Your website use a Captcha?
Avoid using Captcha on your website at all costs.
Captcha adds another step to your userโsย experience and/or sign-up processes, which might cause her to drop off and decrease yourย conversion rates considerably.
17. Do you Display your phone number?

Displaying oneโs phone number is something thatโs often overlooked in e-commerce
websites.
Adding your phone number to your contact details or your homepage can add aย certain level of legitimacy to your business.
It will instil peace of mind and trust in your customers, and trusting customers are more likely to buy what you are selling.
18. Do your Customers have Enough Information About Your Products?
Shopping online is still seen as a risk by many consumers.
To get your website visitors from browsing through products to clicking on โadd to cart,โ you need to give them ample information on those products.
Sometimes a picture, a title, and a description just arenโt enough.
There are 2 ways you can supply extra information on your products to your customers:
โ Request customer ratings and reviews on your products and display that information
on your product pages.
Yes, there might be one or two negative reviews in between, but positive reviews will be a valuable source of information for your customers
when theyโre deciding whether or not to buy your product.
โ Creating FAQs for your products is a great way to supply more information to
potential buyers. You can even anticipate and source many of the questions that
youโre customers are burning to ask by reading through your product reviews.
19. โHackโ your Most Traffic Pages
Whether you like it or not, some of your pages will receive more traffic than the rest.
That is not a bad thing though.
Using Google Analytics, you can check which one of your pages receives massive traffic.
Go to those pages and add discounts and promotions for your products.
It works like magic every time and is guaranteed to see almost instant results.
These are only a few easy ways in which you can increase your e-commerce websiteโs conversion rates.
For more ideas on how to supercharge your siteโs conversions see theย handy infographic below.
Conclusion on The Best Conversion Rate Optimization Hacks
With the number of buyers online increasing daily and projected to make over 220 Billion Dollars, It is stupid(no offence) not to venture into e-commerce.
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- Amazing Selling Machine discount
Thanks for checking my e-commerce optimization hacks in 2024. What is your favourite hack?