Amazon FBA

How To Optimize Your Amazon Listing For Sales Right From The Start

Amazon is one of the biggest search engines for products and if you’re selling your stuff through Amazon, you should optimize your listing. The optimization process may be challenging but you’ll be able to improve your Amazon organic rankings, get more visitors to your listing and close more sales.
If you want to know how to optimize your listings right from the start, you’ve come to the right place.
Here are 8 tips on how to optimize your listing right from the start to increase your sales on Amazon.

Upload quality images

Product photos are an essential part of every Amazon listing. To keep up with your competition, you need to upload high-quality images showing your product from different angles.
You’re able to insert up to 10 photos into your listing and if you want to outrank your competitors, you should definitely do so.
However, also remember to abide with all the Amazon product photo requirements.
Here’re some additional tips to improve the quality of your product photos:

• Emphasize on benefits, instead of features
• Show the size of your product
• Make detail-rich photos

Focus on the title

The title of your Amazon listing is a fundamental element to convince your potential customers to buy your stuff. Therefore, you should create a title that grabs the reader’s attention.

Also, provide essential information to your readers, so they can easily see what your product is about. If you have a higher CTR than your competitors, you’ll be able to outrank them, steal them all their customers and increase your sales.

Use bullet points to highlight benefits

Most customers want to hear about their benefits when they decide to buy a product.
What’s in it for me?
What most writers do wrong is that they focus on features within their product descriptions.
Don’t do this mistake and point out your product’s benefits in the bullet points so that everybody can see them.

Increase your Amazon reviews

It doesn’t make sense to optimize your whole Amazon listing if you have zero Amazon reviews.
In fact, 60% of people say that customer reviews are their most trusted source of information.
Amazon reviews are uber important and if you have zero reviews, you should definitely see how to get more reviews on Amazon.

Provide all the relevant information

In a retail store, customers can ask the staff if they have a question. But on Amazon, they cannot ask anybody.
If they don’t find the information they need, they will head over to the next product and search for it there.
Accordingly, you’ll need to provide all relevant information that the customer is looking for.
If you don’t do this, you’ll lose valuable customers AND a lot of money.

Focus on user intent

While optimizing your Amazon listing, you need to keep the user of your product in mind.
Think about what your customers are intending to find on your page and the kind of information that they would want to have.
Include this information into your listing.

Avoid fluff

Using irrelevant information will only discourage your audience from reading your Amazon listing and this significantly lowers your sales.

Include relevant keywords

Even if you should not flood your listing with keywords, because this scares away customers, you should mention all relevant keywords at least once in your listing.

This is because Amazon only indexes your listing for keywords that are included in your listing. If a keyword is not included in your listing, Amazon will not index you for that product.

Accordingly, you’ll lose a lot of sales.

In Conclusion

Optimizing your Amazon ranking may be not that difficult. However, you need a good strategy to improve your ranking and boost your sales. The tips in this article are the key to help you increase your organic Amazon ranking, drive more traffic to your listing, and close more sales.

Tony Omary

What's up, ladies and dudes. I'm glad you finally made it here. I hope you found this post helpful. I build EliteAffiliateHacks to teach others Affiliate marketing the right way. You will find me here helping newbies make their first Dollar Online and assisting advanced & intermediate marketers not only make MORE Affiliate Commissions but also increase traffic, conversion, sales, and Profit.

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